Nigerian Communications Commission (NCC) at the weekend launched a consumer-centric outreach in Benin, Edo State, tagged, ‘Shine your eyes, no fall mugu’, which literally translates to, “Be alert, Don’t be a victim of fraudsters.â€
An initiative of the commission’s Consumer Affairs Bureau (CAB), the programme is specially conceived and implemented, using Nigerian pidgin. It’s intended for a segment of the telecoms consumer population, who are more comfortable with localised communication that resonates with their reality.
The two-day programme, implemented in three phases, started with a roadshow on Friday. The show featured local artistes and comedians, who sensitised telecoms consumers to antics of cybercriminals and how they use telecoms platforms to defraud unsuspecting members of the public.
The presentations also captured measures to be taken by consumers and members of the public not to fall victims to fraudsters, using telecom platforms to perpetrate fraudulent acts.
The roadshow commenced at Ekehuan Road and moved through Airport Road to State Secretariat, Sapele Road and through Ring Road to Akpakpava, Dawson Road and back to Ugbowo and Uselu Market.
The motorcade, music, displays by artistes and the messages in pidgin caught the attention of residents and passers-by, who patiently listened to the messages.
Information, Communication and Education (IEC) materials were also shared with the public.
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